The immersive economy in the UK

Published:, 2018

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This report, commissioned by Immerse UK with funding from Innovate UK, provides hard data about the size of the sector, its performance, its geography, the drivers of success and the barriers to growth. Information was gathered by Nesta, with help from Glass – a start-up with expertise in text mining from websites – and from strategy and research consultancy MTM London. It used methods that combined mining of data, a business survey and in-depth interviews.